Sandler's Professional Advantage
A systematic approach to client development
 It doesn’t matter what you call it – client development, practice building, or marketing – everyone sells… but not everyone is comfortable selling.
What word do many professionals try to avoid?
SELL.
You are not alone if you are uncomfortable with this word; uncomfortable with the fact that part of your job requires that you “sell” yourself, your ideas, your company and its services to your clients. You perceive traditional selling strategies as exploitative and even manipulative behavior. It goes again your grain to think of yourself in the role of a stereotypical salesperson.
SELL doesn’t have to be a bad word. It can be just another work for success. Sell is a work that should be used in the offices of attorneys, accountants, engineers, architects and other professionals and consultants. It’s a necessary skill in today’s competitive marketplace.
Do you or your associates ever feel you are...
- Giving away too much information only to have your customers shop you?
- Uncomfortable being in, or being perceived to be in, the selling role?
- Unsure how to ask potential clients for a commitment?
- Hesitant about asking for referrals or ineffective in getting them?
- Frustrated by dealing with committees or sales cycles that go on too long?
- Uncomfortable when discussing your fees or how much your clients are willing to invest?
- Not always recognizing a business opportunity?
- Feeling like you are not earning what you are worth?
Sandler’s Professional Advantage is specifically designed to address the attitudes and behaviors essential to productive business development. Our training complements the diagnostic, creative, analytical, and consultative personalities and skills of professional service providers. Selling is a respectable and profitable part of your profession, and a necessary function of marketing and growing your business.
Sandler’s Professional Advantage will help you develop a sales awareness, without the stereotypical salesperson image, by showing you how to:
- Sell yourself and your ideas.
- Conduct presentations that will permit the client to say “yes” without pressure from you!
- Help you organization develop a larger client base.
- Learn why people really buy.
- Qualify prospective clients quickly and therefore shorten the selling cycle.
- Handle objections and “Buyer’s Remorse.”
Handle the Pressures of Business Development
Learn how the “buyer’s system” operates and how to avoid unpaid consulting; how to deal with money issues; and how to get a commitment and stay in control without offending your prospective clients.
Sandler’s Professional Advantage will help you with account development strategies, management of existing client relationships and referral development, as well as networking and prospecting activities.
Sandler’s Professional Advantage program materials include a participant workbook and 12 high-quality audio reinforcement CDs. You can refer to these materials whenever you wish to explore specific topics or review material from a recent training session. |
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 Test the waters with any of these great trial offers:
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Enroll Today!
To find out more about training for successful client development in Sandler's Professional Advantage, please give us a call at 816.505.2500 or email: info@effectivesales.net.
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